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Since Google’s Panda and Penguin shakedown, more and more companies are discovering the power of content-centric off-page optimisation strategies. Gone are the days of directory submissions and reciprocal link request emails and although the message has been slow to trickle through, the new concepts are now being adopted albeit slowly. However, whilst the general principles

Commissioning a new website is a great feeling, especially when you’re introducing new features or technologies that change the way you interact with customers. It’s an exciting time for all. One of the most interesting conversations I have with new clients is the one where I explain that the company that developed their website hasn’t